A new drama series poster that was showcased by Netflix called “Cuties” has been withdrawn.
Netflix came out to apologies for the poster of 11 year olds that was showcased on their platform.
The artwork for the French-language film depicted four adolescent girls wearing revealing cheer-leading outfits and posting provocatively, drawing backlash on social media for “sexualizing” little girls.
The Parents Television Council implored Netflix to remove the film, rated M, from its site.
It is so revealing that the first major @Netflix original to center young Black girls hinges on explicitly sexualising 11 year old children,” Twitter user Claire Heuchan tweeted. “Whether it’s acting or music, a sexualised image is too often the price of mainstream success for Black women & girls. Disgraceful.”
“We’re deeply sorry for the inappropriate artwork that we used for ‘Mignonnes’/’Cuties,’” a Netflix spokesperson said in a statement to Variety. “It was not OK, nor was it representative of this French film which premiered at Sun-dance. We’ve now updated the pictures and description.”
“Cuties” won the world cinema dramatic directing award at the Sundance Film Festival in January. The film follows 11-year-old Senegalese immigrant Amy (Fathia Youssouf), who upsets her Muslim mother by opting to join the “Cuties,” a quartet of scantily-dressed girls who rehearse dances after school. Maïmouna Gueye plays Amy’s mom. With three kids and her husband bringing home a second wife, she has her plate full.